PSC Communications founder/principal Patti Schickram Costantino is an accomplished marketing communications professional with proven brand-building expertise. Throughout her career, she has promoted a diverse portfolio of iconic consumer brands that includes Amazon, Gillette, Pepperidge Farm, Kellogg's, Bacardi, Hennessy, Smirnoff and Guinness, in both agency and corporate roles.
From 2013-2015, Patti served as US public relations lead at Bacardi USA, where she managed the national launch of its new superpremium expressions, the Facundo Rum Collection and led best-in-class programming for both its exisitng brands and innovations.
Prior to this, she served as Senior PR and Events Director at Diageo North America for 8 years, leading communications for the Smirnoff, Captain Morgan, Johnnie Walker and Guinness brands. Of her myriad accomplishments at Diageo, Ms. Costantino developed and led the award-winning “Proposition 3-17” program, an integrated marketing effort to make St. Patrick’s Day a national holiday. The program, which still continues to this day, was recognized by every major industry award program that year, including the Cannes PR Lions Award, PRSA Silver Anvil & SABRE Awards.
After years of leading media and presentation skills coaching for C-Suite executives, celebrities, brand ambassadors and social media influencers, Patti recently opened the PSC Presentation and Media Interview Skills coaching division. This proprietary training program offers one-on-one and small group training to untap the professional speaker-and storyteller-in us all.
Patti runs her business (and her life) on both coasts. A self-described “wine geek,” she recently completed her certification in Wine & Spirit studies from the esteemed Wine & Spirit Education Trust. Costantino is equally passionate about travel and has just passed the halfway mark in her goal of visiting 50 countries in her lifetime.